Art direction and Brand Identity for a festival of wine and food.
Sun-drenched Wine,
Food & Music.
The First Light Wine & Food Festival is Gisborne’s pre-eminent wine event. Held on Sunday of Labour Weekend the event brings wineries TW Wines, Matawhero Wines and Bridge Estate together for an amazing day of live music, great wines and superb food choices.
Photography by Strike Photography
Contributors - Wayne Crosby. Design Alliance, Incubator Design
Reinventing the Brand Identity
After over a decade of variations on the event concept and brand, the brief was to create a brand identity that reflected the 3 bespoke venues and what they represented as the new event experience.
In a collaboration with Incubator Design, we brought to life a new brand that represented a fresh direction, a decade-old event that needed to express heritage and reinvent the annual regional celebration, on offer over 14 varietals of Gisborne wine to try, partnered with local food vendors.
Wine, Food & Music are the catalyst for a memorable experience under the east coast sun, in premium vineyards and boutique cellar doors that inspire the nation’s finest connoisseurs.