- Brand Identity

Neighbourhood

Working collaboratively we developed a new brand position and visual identity that was modern yet flexible with a nod to the history of surf retail in the coastal region of Gisborne, New Zealand famous for its world-class beaches and skate parks.

Brand identity for your local retailer, surfing and skating since 83’

A new brand direction to empower individuals, friends and whānau to embrace the exhilaration of the ocean and the streets of Gisborne, Te Tairawhiti. Blitz Surf, is not just about the products; it's about fostering connections and embracing our unique slice of NZ.

A modern yet flexible brand that works alongside the popular local sub-brand “Gizzy Hard“

Deliverables

  • Brand Positioning

  • Visual Identity

  • Digital media for Socials & Website

  • Signage System

  • Sub-brand designs for apparel

Large stylized letter B in dark green color on a white background.
Person holding a black skateboard with orange text "BLITZ SURF" in front of their face, and person wearing blue jeans, white sneakers, and carrying a tote bag with gray text "WE SURF WE SKATE"
Close-up of a pinkish-orange fabric jacket with a circular patch reading "Blitz Surf" and "Taírawhiti" near a chest pocket and a button.
A digital illustration of a storefront for Tairāwhiti Blitz, established in 1983, featuring a surfboard with a surfer on a wave and a skateboarder, with the slogans "We Surf" and "We Skate."
Comparison of two surfboard logos for Blitz Surf, one on a dark green background and the other on a white background, featuring a circular graphic with the text Blitz and a slogan 'Since 83'', and the words 'Surf Gizzy' and a stylized 'B' logo below.
Front and back views of a black T-shirt with text design. The front has a circular text around the chest that reads "WE SURF WE SKATE" with "SINCE 83" in the middle. The back has small text near the neckline that says "BLITZ SURF" and "TAIRAWHITI".
A colorful collage of squares featuring the letter B in various colors and styles.
Text graphic with the words 'We Sure We Skate' arranged in a vertical wave pattern.
The image contains a large, semi-transparent letter 'B' in the background with a plain white space in front.
Instagram profile page with a profile picture, traffic and followers numbers, and a photo of a skateboarder with text 'SINCE 83' and 'BLITZ' on the image.
Skateboard with a sneaker on it, advertising Blitz Surf store, established since 1983, with text overlay 'Shop Now' and website blitzsurf.co.nz.
Text graphic promoting Blitz Surf, a surf and skating shop established in 1983, with website blitzsurf.co.nz.