- Brand Identity

Blitz Surf Shop

Working collaboratively we developed a new brand position and visual identity that was modern yet flexible with a nod to the history of surf retail in the coastal region of Gisborne, New Zealand famous for its world-class beaches and skate parks.

Logo with the text 'BLITZ SURF' in large beige letters, 'SINCE 83'' above, and 'TAIRĀWHTI' curved below.

Brand identity for your local retailer, surfing and skating since 83’

A new brand direction to empower individuals, friends and whānau to embrace the exhilaration of the ocean and the streets of Gisborne, Te Tairawhiti. Blitz Surf, is not just about the products; it's about fostering connections and embracing our unique slice of NZ.

A modern yet flexible brand that works alongside the popular local sub-brand “Gizzy Hard“

Deliverables

  • Brand Positioning

  • Visual Identity

  • Digital media for Socials & Website

  • Signage System

  • Sub-brand designs for apparel

Large stylized letter B in dark green on a white background.
Person holding a black skateboard with orange text that reads 'BLITZ SURF' on a grey wall background, and person standing with legs visible wearing cuffed jeans, white sneakers, and holding a white tote bag with the words 'WE SURF WE SKATE' printed on it.
Close-up of a tan-colored fabric shirt pocket with a circular black and white patch that reads 'Blitz Surf Tire & Wax' and 'Skate We Surf'.
Storefront with a sign displaying surfing and skateboarding images, with the words "WE SURF" and "WE SKATE".
Comparison of two Surf Gizzy branding designs, one on dark green background, one on white, with 'Blitz' logo, 'Since 83', and 'Surf Gizzy' text in different colors and styles.
Black T-shirt with paraphernalia and text, front and back views, worn by a man with tattoos standing against a plain background.
Collage of squares with colorful backgrounds and a B logo in different styles and colors
Black skateboarding text graphic with the words 'We sure we skate' arranged along a wavy vertical line.
The image is blurred and appears to have a large, light-colored letter B on it.
Logo of Gizzys Auto & Hard with the words 'Gizzys' in large gray letters, 'Auto &' in script red, and 'HARD' in large gray letters.
Instagram profile page showing a logo, a photo of a skateboarder, animated text reading "SINCE 83," and the word "BLITZ" over sunset scenery.
Silhouette of a surfer holding a surfboard at sunset with marketing text promoting surfing gear and an online shop.
Skateboard with a part of a person's foot wearing a sneaker, with text overlay promoting a surfing shop called Blitz Surf, established since 1983.
Text graphic promoting Blitz surf shop, mentioning surfing and skating since 1983, with the website blitzsurf.co.nz.